Within this second-year Live Industry Project, in collaboration with Ann Summers' KBX Planet, LCF Fashion Contour students were required to design a multifunctional, sustainable collection of 3 ranges, that layers with fluidity of use between lingerie, lounge, and athleisure, targeted at the Gen Z consumer.
Live Industry Project
Prima
Drawing inspiration from Black Swan (2010), the collection explores the tension between softness & edge.
Through dynamic layering and versatile silhouettes, Prima reflects the life of a girl constantly on the move. Shifting between studio, street & solitude. She’s disciplined yet rebellious, dreamy & driven. A Gen Z woman who redefines femininity on her own terms.
